How does Aodong Packaging Machinery achieve the ultimate in "high quality and low price" and expand its business overseas?
December 26, 2020
In any market, at least 60% of customers are sensitive to product prices. Taking the high-end route generally requires high technical barriers and high product profits, but it requires continuous support from high-end talents and sophisticated processing equipment. And if you take the volume, you can still make a profit in the context of low profits. This model is not simple.
Making machinery depends on details, which can make some customers feel "high quality and low price", which is not easy. For 20 years, it is not easy for all domestic and foreign customers to feel "high quality and low price". So, let’s take a look at how Hebei Aodong Packaging Machinery Manufacturing Co., Ltd., namely "LUM Lu's Machinery" does it!
Continued for 20 years, relying on cost performance to make money, and developing better and better in foreign markets
On the evening of April 9, "LUM Lushi Machinery" meticulously organized a 20th anniversary celebration event in Shanghai. With the theme of "Stable For More", "LUM Lu's Machinery" invited nearly a hundred Chinese and foreign guests, most of whom were heads of overseas carton factories from Southeast Asia, Central Asia, Europe and other regions to celebrate the 20 years Development achievements.
Hebei Aodong Packaging Machinery Manufacturing Co., Ltd. "LUM Lu's Machinery" was established in 1999. It is a high-quality product enterprise certified by the Quality and Technical Supervision Bureau of Hebei Province. It has the right to import and export goods from the Customs of the People’s Republic of China. Long unit.
"LUM Lu's Machinery" specializes in the R&D, manufacturing and sales of 3-layer, 5-layer and 7-layer medium and high-speed corrugated cardboard production lines and carton supporting equipment. The products are sold to the United States, Russia, Turkey, South Korea, Egypt, India, Iran, Pakistan, Vietnam, Mexico, Saudi Arabia, UAE, Samoa, South Africa and more than 30 countries have won praise and praise from users.
Yes, although China's corrugated packaging machinery market is very large, the business of "LUM Lu's Machinery" is mainly equipment export. Relying on strong price competitiveness, "LUM Lushi Machinery" has entered many foreign markets and is developing better and better; for example, there are currently nearly 40 tile lines in the Indian market and 5 in Vietnam. Shiny.
With the goal of "unreliable stability, high quality and low price", how to achieve the ultimate product?
To achieve the ultimate in products, the same product, the price is absolutely lower; the same price, the quality is absolutely better; how to do it? "LUM Lushi Machinery" has 20 years of experience in this field, what else will it do?
At the beginning of the 20th anniversary celebration that evening, Mr. Lu Dong, the general manager of "LUM Lu's Machinery", said in his welcome speech:
Thank you all for participating in the 20th Anniversary Celebration of Aodong, and express gratitude to the customers and friends who have helped and supported the development of Lin Cheng for 20 years. Starting in 2019, Australia East will break through in five aspects:
First, in terms of management, rebuild and optimize the organizational structure.
Second, standardize production standards and processes, and grasp the quality of production.
Third, set up an excellent sales team and create Lin Cheng's own sales team in different regions.
Fourth, position the product accurately: Stable For More.
Fifth, establish after-sales offices in several mature foreign markets.